Delivering Effective Shopper Engagement
Date and time
Location
Refund Policy
Description
Workshop Summary:
A comprehensive and practical workshop, using the principles of ‘The Shopper Marketing Revolution’, to help you grow your business through more effective shopper engagement
Fee Details:
The training fee is €650 ex VAT per participant. This includes materials, food and beverages on the day and all transaction fees
Discounts available for multiple bookings - please email contactIreland@engageconsultants.com to avail of discounts
Locations & Dates :
Dublin - Thursday April 14th 2016
Belfast - Monday April 18th 2016
Cork - Thursday April 21st 2016
Who is the workshop for:
This workshop has been designed for anyone who needs to understand and engage shoppers in order to enhance returns on investment from their marketing, sales, category or research activity.
5 Benefits of the workshop
As a result of attending this workshop you will be able to:
1. Understand how to use shopper and consumer insight to drive desired changes in shopper behaviour
2. Design a shopper marketing mix that will engage shoppers
3. Use shopper based propositions to garner better support and buy-in from retailers
4. Enhance returns on retail investment
5. Connect consumer marketing priorities to in-store investment, and align business behind activities that drive real sales and consumption growth
What will you experience at this workshop
-Loads of fabulous case studies from around the world
-Expert facilitators who will help connect these cases to your real world experience
-Practical tools and templates you can use
-Plenty of time in the workshop to practice new skills
-Training content utilising the themes and cases from the best selling book on shopper marketing - 'The Shopper Marketing Revolution'
Essential information
A chef prepared lunch, a light breakfast before we start and unlimited tea, coffee, water, fruit and goodies will be available throughout the day
Registration is open from 08:30am ready for a prompt 9am start and you will be finished at 5pm
Dress code is smart casual
Organised by
engage consultants is one of the world’s leading experts in shopper centric insight, strategy, marketing, customer management and capablity.
engage was founded by Toby Desforges and Mike Anthony (co-authors of The Shopper Marketing Revolution) almost a decade ago. They have worked with over 20% of the top 250 consumer goods companies across four continents. Engage has offices in Ireland, UK, Turkey, Hong Kong, Malaysia, Singapore, Thailand, Middle East and South Africa.
engage are the world’s first to introduce a clear coherent integrated approach to consumer and shopper marketing and customer management